Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Pemasaran Dasar Pendekatan Manajerial Global Buku 2 (16th ed.). These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services.Įffectiveness instagram marketing social media. So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). While the sampling technique in this study was purposive sampling. The population in this study were all followers of totalling 685. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. The results also provided with managerial implications for companies.This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. Brand equity is also found positively related on purchase decision, whereas social media marketing efforts found no effects to purchase decision. The results showed that social media marketing efforts positively related to brand equity. This study only used on top five smartphone brands in Indonesia which are Samsung, OPPO, Asus, Xiaomi, and Lenovo. This study aims to know the effects of social media marketing efforts of smartphone on brand equity and purchase decision. The stronger brand equity, the stronger consumer confidence in purchasing decision which makes company get benefits from time to time. This shows social media has big impact in lifestyle so that marketing in social media makes easier communication for company marketing. Social media such as Twitter, Facebook, and Youtube are likely to be used by brand used to spread the information to consumers. Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya Tempat Terbit: Jakarta Tahun Terbit: 2017įulltext: 2013043137-Stephanie.pdf (4.17MB 44 download)Ībstract Indonesia has one of the fastest internet in the world. Topik: Social Media Marketing Effort Brand Equity Purchase Decision
Analisis Pengaruh Pemasaran Smartphone Melalui Media Sosial Terhadap Ekuitas Merek Dan Keputusan Pembelian Bibliografi Author: ELYSIA, STEPHANIE Sukwadi, Ronald (Advisor)
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